We recommend simply linking to the existing map.
However, if you would like to embed the map in your own site, it's best to use the <iframe> tag, specifying your own height and width.
Minimum recommended width is 800px.
<iframe src="http://coalintheuk.org/new/" width="560" height="600" marginwidth="0" marginheight="0" scrolling="no" frameborder="0"> <a href="http://coalintheuk.org/">Click here for the map</a> </iframe>
Will create: